A blog can be a great way of keeping your audience engaged, building relationships with potential customers, increasing sales, and establishing yourself as an expert within the CBD industry. 77% of web users read blogs.
This means that if your goal is to create a blog for your business, then you are on a good path. This blog will help you and your customers to find the right products. A great Blog acts as a bridge between your potential clients and you, improves search engines’ visibility, increases sales, or increases the trust your audience has in you.
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You can’t create a blog overnight and reap all its benefits. There are many steps that you must take before you begin writing and publishing blog posts.
Many, or even most of your clients, will get to know your brand from a search engine like Google, which receives 63,000 searches per second. It would be very straightforward if people just typed “CBD,” “CBD products”, or ‘CBD oil’ in Google. If you do not perform keyword research, you will not be able to know how people are trying to find your products. Many people may search for your products using simple keywords, such as CBD oil. However, this will increase the competition. You must find keywords that people are searching for and can be targeted.
To start, you can make a list of keywords you think people will use to arrive at your site. Next, find out how your competitors rank in search engines. This will give you a list listing keywords that the website ranks for, as well as the keyword volume (average monthly searches per keyword), and the keyword complexity (how competitive each term is).
You can use the Keyword Tool to generate keyword suggestions. Enter your seed keyword such as “CBD Oil.” There are over 500 keyword ideas related to CBD oil.
Once you have a list of keywords you wish to target, verify the difficulty and volume of each keyword. Understanding the keywords people use to find your products is a great way to identify what your blog posts should be about. In the title tag of your post, include the appropriate keyword and make sure it is included in the text.
Check the Blogs of Your Competitors
You should probably look at the blogs of your competition, not to copy their style but to get a better idea of what they are doing. Their blogs are likely to be your competition. If they’re doing well in sales, have high visibility in search engines, and have a lot of traffic, then you might learn something from their blogs. To see industry trends, look at the articles of their competitors and get inspired by their posts. You can tell what you like and what is missing from the articles. If you feel that you could do better with certain posts, then write about the same subject and do your best in creating the content you would like to read.
Write Relevant, High-Quality Articles
Once you have a good idea of what your clients are looking for, you can begin to create the relevant articles. It is important to note that the only way to improve your website visibility is by stuffing articles full of keywords you wish to target. Google can penalize anyone who tries to manipulate their rankings by using these tactics. You may lose your rank for the query. Instead, make posts that help visitors to your website and offer quality content. Do your research before you voice your opinion? You should structure your articles so they are clear and easy to read. The best content is of high quality.
Create a Strategy
You should look at the posts that drive the most traffic to your website and the ones that people read. Keep reading blogs, keep abreast of industry news and trends, and continue to read other blogs. Ideas for blog posts are always welcome. Follow CBD companies on social media to get ideas. Read comments and find out what users are asking.
It’s a smart idea to estimate the length of every blog post you write. Several studies show that 1760 words are the ideal word count for a blog article to rank highly on Google. So you might want to stay with this word count.