53% of all website traffic comes from organic search.
Organic content marketing can attract a lot of traffic to your website at a low cost. This can be a great way to get new customers and increase sales. There are many components of organic search, but the most important is choosing a keyword.
You need to know the search volume of keywords to use the most searched ones. Here is how to find the search volume for a keyword.
Google Trends is a free tool from Google. It provides live information about how people search on the Google search engine. You can find out how often people have searched a specific keyword by typing those keywords into the Google Trends homepage.
Google trends measure the keywords using a 100-point scale. Keywords with higher ratings are popular, while keywords low on the scale don’t have huge search volumes.
Google Trend allows you to customize the search volume based on a specific timeline or location. This is important for businesses trying to advance their local marketing strategies, like CBD SEO.
Google Trends is free but doesn’t provide extensive keyword search volume information.
Google Keyword Planner
It’s possible to get accurate and specific statistics about a search phrase by using the Google keyword planner tool. To access this tool, you must create a Google ads account. This is a free account that comes with helpful keyword features.
You can use Google keyword planner to:
Discover new keywords: Search topics, categories, websites, and phrases to get the trending keywords.
Get keyword lists: Bring two groups of keywords to form a new keyboard combination.
Know the trends and search volume of keywords: Get a precise approximation of monthly and yearly data about the best keyword search.
Cost performance and click forecasts: Get average budget forecasts and performance projections for every keyword.
Using Google keyword planner comes with many advantages. To begin with, you can specify a geographical location and know the search volume for that area.
With Google keyword planner, you can also specify the language for the projections. This is ideal for businesses that run websites in multiple languages, such as Spanish and English.
Your organic search can also benefit from information about the data. Google keyword planner shows you the data from Google and includes information from other search engines and Google partners. For instance, you can get search volume on Facebook and YouTube.
Finally, limiting the amount of data and avoiding inappropriate or harmful terms is possible. This allows you to prevent non-performing keywords like ‘free,’ ‘best,’ or ‘cheap’.
In some cases, the Google keyword planner can provide information relating to ad impression share and organic impression share.
Learn How to Find the Search Volume for a Keyword
Organic search is the best way to increase website traffic and get more customers. However, it would help if you used the right keywords by knowing how to find the search volume for a keyword. This will help you deploy the right content marketing strategies.
Would you like to learn more digital marketing tips? Please read our other blogs for more information.